Blar i NOFIMA vitenarkiv på forfatter "Nørskov, Sladjana"
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In Search of New Product Ideas: Identifying Ideas in Online Communities by Machine Learning and Text Mining
Christensen, Kasper; Nørskov, Sladjana; Frederiksen, Lars; Scholderer, Joachim (Journal article; Peer reviewed, 2017)Online communities are attractive sources of ideas relevant for new product development and innovation. However, making sense of the ‘big data’ in these communities is a complex analytical task. A systematic way of dealing ... -
Mining online community data: The nature of ideas in online communities
Christensen, Kasper Knoblauch; Liland, Kristian Hovde; Kvaal, Knut; Risvik, Einar; Biancolillo, Alessandra; Scholderer, Joachim; Nørskov, Sladjana; Næs, Tormod (Journal article; Peer reviewed, 2017)Ideas are essential for innovation and for the continuous renewal of a firm’s product offerings. Previous research has argued that online communities contain such ideas. Therefore, online communities such as forums, Facebook ...